Future Directions CIC

Future Directions CIC

Future Directions CIC is a high-quality, values-based social care provider based in the North West of England. The organisation focuses on driving the personalisation agenda, ensuring that every individual they support has a tailored service package to meet their specific needs and goals.

Who We Are

Future Directions operates as a Community Interest Company (CIC), functioning as an innovative and socially-driven alternative to traditional care agencies.

The organisation is led by Paula Braynion (Managing Director) and is headquartered in Oldham. Their model is built on a foundation of five core values: Put people first, Be transparent, Go the extra mile, Be creative, and Be adaptable. They are known for their commitment to enabling individual choice and control, helping service users achieve fulfilled lives through high-quality support.

Headquartered at Marle House, Oldham Broadway Business Park, the organisation employs between 500 and 1,000 staff members. They pride themselves on a culture of engagement, where staff are encouraged to be creative and flexible in their approach to care.

All services are regulated by the Care Quality Commission (CQC). Notably, their main location at Marle House has been rated "Outstanding" overall, with particular recognition for being "Responsive" and "Well-led."

What We Do

Supported Living Services

Assisting individuals with learning disabilities or complex needs to live in their own homes or shared tenancies while receiving 24/7 support tailored to their daily lives.

Domiciliary & Personal Care

Providing essential home-based support for elderly people and those with physical impairments, focusing on maintaining independence and dignity.

Specialist Support for Learning Disabilities & Autism

Delivering expert care for individuals on the autism spectrum or with learning difficulties, utilizing communication tools and behavioural support strategies.

Physical & Sensory Impairment Support

Tailoring care packages for individuals with physical, visual, or hearing impairments to ensure they can access the community and manage daily tasks effectively.

Dementia Care

Offering specialized support for people living with dementia or Alzheimer’s, focusing on familiar routines and enhancing wellbeing.

Collaboration with Commissioners

Working extensively with Local Authority and NHS Integrated Care Board (ICB) commissioners to develop cost-effective, innovative housing and care models.

Approach & Values

Future Directions focuses on Personalisation, Creative Thinking, and Individual Control.

They prioritise individual service agreements, meaning that care is not "one size fits all" but is instead built around the specific outcomes the individual wants to achieve. Their approach is designed to be highly collaborative, involving the person being supported, their family, and external healthcare professionals in every step of the planning process.

A strong emphasis is placed on staff wellbeing and engagement, with high employee satisfaction scores on platforms like Indeed (82% Wellbeing score). This focus on a happy, motivated workforce is directly linked to the high quality of care and "Outstanding" CQC ratings achieved by the organisation.

Industry Role

Future Directions CIC plays a significant role in the social care infrastructure of the North West, operating across Manchester, Stockport, Trafford, Rochdale, Oldham, and Lancashire.

As a Community Interest Company, the organisation reinvests its surpluses back into the service and the community, rather than paying out to shareholders. They act as a pioneer in the "Personalisation" movement, demonstrating how large-scale providers can still maintain a deeply personal and creative approach to individual care.

They offer extensive career opportunities for Support Workers and Managers, providing a values-led environment where professional development is prioritized and staff are empowered to "go the extra mile" for the people they support.