About Us
Our Story – Home Instead, Net Care East Anglia
In 2008, Tom and Laura McEwan set out to change the way care was delivered across East Anglia. With personal experience of the gaps in traditional care models, they wanted to build something different—something rooted in dignity, time, and trust. And so, Home Instead – Net Care East Anglia Limited was born.
From the very beginning, it was a family-run business with a family-centred heart. Tom and Laura believed that older adults deserved more than rushed visits and fragmented support. They believed in care that focused on people, not just tasks—and that’s exactly what they created.
At Home Instead, the minimum visit is always one hour. This isn’t just a policy—it’s a principle. It allows Care Professionals to build meaningful relationships with clients, to listen, support, and offer the kind of care they’d want for their own loved ones. It means fewer strangers at the door, more continuity, and a level of quality that’s become the hallmark of the service.
Over the years, Home Instead – Net Care East Anglia has grown, but the values at its core remain unchanged. Every decision, every new hire, and every care plan is driven by a commitment to quality over quantity, and to treating each client with compassion, respect, and individuality.
With a strong reputation across the region and deep roots in the communities they serve, Tom, Laura, and their team continue to lead with integrity and heart—providing care that feels like family.