Master Care Ltd

Master Care Ltd (Mastercare)

Master Care Ltd is a high-quality home care and nursing agency based in the East of England. Unlike some general staffing agencies, Master Care has a strong dual identity: they provide direct, regulated home care services to private clients and simultaneously act as a specialist recruitment partner for care homes across the UK.

Who They Are

Master Care describes itself as a "family-extended" provider. They focus on forging personal relationships where patients, caregivers, and families are treated as part of a single supportive network.

The organisation is led by Geena George (Manager) and is known for its high clinical standards. They are particularly praised for their responsiveness and empathy—one recent client review from April 2026 described their end-of-life care as "exemplary" and "respectful." They are recognised for going "above and beyond," often handling small but vital tasks like picking up prescriptions or tending to home needs that fall outside basic care duties.

They pride themselves on Reliability and Professionalism, ensuring that staff are not just technically skilled but also emotionally invested in the people they support.

What They Do

Home Care & Visiting Care

Providing essential support for people living in their own homes, primarily in East Anglia. Services include:

• Personal Care: Assistance with daily routines, hygiene, and mobility.
• Medication Assistance: Help with prescriptions, including complex needs like Intravenous medication.
• Hourly Visiting: Flexible care starting from approximately £22 per hour.

Nurse-Led & Complex Care

Providing highly technical medical support that many standard agencies cannot offer:

• PEG Feeding & Stoma Care
• Catheter Care & Wound Dressing
• End-of-Life (Palliative) Care

Live-in Care

Providing 24/7 professional support where a carer resides with the client. Fees for this premium service typically start from £1,295 per week.

Healthcare Staffing Agency

Operating a national recruitment desk that supplies healthcare professionals (Nurses, HCAs, and Support Workers) to care homes and hospitals throughout the UK.

Approach & Values

Master Care Ltd focuses on Dignity, Personal Connection, and Clinical Excellence.

They prioritise Holistic Support, meaning they don't just "do the job"—they look at the client's environment, emotional state, and family dynamics. Their approach is designed to be Adaptable and Flexible; they are known for reacting quickly when a client’s health deteriorates or when emergency staffing is needed.

A strong emphasis is placed on "Valuing the Individual," which applies to their staff as much as their clients. Employees frequently report feeling "supported and valued" in their roles, which leads to lower staff turnover and better continuity of care for the service users.

Industry Role

Master Care Ltd acts as a strategic clinical partner for the Norfolk County Council and various NHS trusts in the East of England.

As a hybrid provider/recruiter, they offer a unique advantage: they understand the practical "floor" of care work because they manage it directly, which makes them better at vetting the staff they send to other facilities. They act as a vital safety net for Elderly and Palliative patients, providing the specialised medical oversight that allows individuals to spend their final days at home rather than in a clinical hospital ward.

They offer a premium, highly-rated care solution, making them a preferred choice for families who want a balance of technical nursing expertise and genuine, compassionate companionship.