Midlands Care

Midlands Care

​Midlands Care is a prominent, family-founded provider of residential, dementia, and nursing care services primarily located in Leicester and Leicestershire. Established over 20 years ago, the group has grown into a regional leader, recognized for its commitment to "Asian Lifestyle" care and culturally sensitive support for diverse communities.

​Who They Are

​Midlands Care positions itself as a "home away from home," focusing on the emotional and cultural well-being of its residents just as much as their physical health. They are particularly noted for their expertise in Culturally Sensitive Care.

​One of their standout features is providing specialized support for the ageing Asian population in Leicester. In 2023, they acquired Gokul-Vrandavan, a landmark home dedicated to Gujarati speakers, offering vegan/vegetarian meals, cultural activities, and dedicated prayer spaces. This acquisition solidified their role as a provider that understands the nuances of multi-faith and multi-ethnic care requirements.

​The organization prides itself on its long-serving staff; many employees have been with the group for over a decade, which fosters a "family unit" atmosphere that residents often find more comforting than larger, more corporate facilities.

​What They Do

​Elderly Residential & Nursing Care

The core of their service, offering 24/7 support in high-quality facilities:

• ​Dementia Specialism: Homes like Alston House and Enderby Grange focus on memory care, utilizing "Dementia Care Mapping" to ensure residents are engaged and safe.
• ​Respite Care: Providing short-term stays to allow primary caregivers a period of rest.
• ​"Asian Lifestyle" Care: Specialized dietary (halal, vegetarian), religious, and linguistic support at sites like Gokul Vrandavan and The New Wycliffe.

​Approach & Values

​Midlands Care focuses on Compassion, Dignity, and Cultural Integrity.

​They prioritise Person-Centred Care, meaning that a resident's routine—from what time they wake up to what they eat—is dictated by their own preferences rather than a rigid institutional schedule. Their approach is Innovative; they stay updated with healthcare advancements, integrating modern safety features while maintaining a warm, domestic aesthetic.

​A strong emphasis is placed on "Inclusion," ensuring that no matter a person’s background, faith, or specific medical condition, they have access to a community that respects their heritage and personal history.

​Industry Role

​Midlands Care acts as a strategic regional partner for the Leicestershire and Warwickshire local authorities.

​As an award-winning specialist, they play a vital role in meeting the "unmet needs" of diverse ethnic groups within the care sector.

They act as a bridge between high-quality medical nursing and culturally specific lifestyle requirements, making them a preferred choice for families who want to ensure their loved ones' cultural and religious identities are preserved in their later years.