Rockaway Home Care

Rockaway Home Care

Rockaway Home Care is a high-growth multi-state home health agency in the United States. The organisation focuses on providing a "new gold standard" of compassionate, Medicaid-funded care that allows patients to stay in their own homes while being supported by professionals or family members.

Who We Are

Rockaway Home Care operates as a comprehensive home care network, functioning as a critical support system across New York, Michigan, Missouri, and Nevada.

The organisation is known for its "trusted care, made easy" philosophy, which simplifies the complex Medicaid enrollment process for families. Their model is built on versatility, offering everything from standard clinical aide services to innovative consumer-directed programs. They pride themselves on providing "Same Day Pay" for their caregivers—a standout feature in the industry that helps attract and retain a high-quality workforce in a competitive market.

They operate with a strong digital and social presence, positioning themselves as an educational resource through their Health & Wellness blog, which helps families identify when it is time to transition to professional home care.

What We Do

Consumer Directed Personal Assistance Program (CDPAP)

A signature New York state program that allows patients to choose, hire, and train their own caregivers—including family members or friends—who are then paid through the agency.

NHTD & Home Care Services

Participating in the Nursing Home Transition and Diversion (NHTD) program, which helps individuals with disabilities or seniors move from a nursing home back into the community.

Personal & Pediatric Home Care

Providing specialized care for adults and children (under 18) with Medicaid, covering essential activities of daily living (ADLs) such as bathing, dressing, and meal preparation.

Home Help & CDS Programs

Operating state-specific programs like Michigan's Home Help and Missouri's Consumer Directed Services (CDS), which empower residents to manage their own care delivery.

Personal Care Services (PCS) - Nevada

Helping Nevada residents navigate waiver programs and long-term care at home, with a focus on eligibility and income limit compliance.

Caregiver Training & Support

Offering training for those who wish to become licensed Home Health Aides (HHA) or Personal Care Aides (PCA), as well as providing dedicated office coordinators to resolve issues for active families.

Approach & Values

Rockaway Home Care focuses on Accessibility, Trust, and Peace of Mind.

They prioritise Medicaid integration, ensuring that "one MUST have Medicaid" to enroll in their core programs, and providing active assistance to those who need help applying or determining eligibility. Their approach is designed to be user-friendly, featuring a simple three-step enrollment process: Qualify, Apply, and Support.

A strong emphasis is placed on "Family-First Care," recognizing that for many patients, the most effective caregiver is someone they already know and love. By facilitating pay for these family caregivers, Rockaway supports the financial and emotional stability of the entire household.

Industry Role

Rockaway Home Care plays a pivotal role in the U.S. home-based services landscape, acting as a modern alternative to traditional agency-directed models.

As a Medicaid-specialist provider, the organisation contributes to the "Aging in Place" movement, which aims to keep seniors and individuals with disabilities out of institutional settings. They act as a strategic partner for state health departments, helping to manage high-volume waiver programs efficiently while maintaining high patient satisfaction scores (as evidenced by their "100x100" recommendation rating from staff and clients).

They offer a scalable healthcare solution, making it possible for families to transition from private pay or long-term care insurance to sustainable, government-funded home care as their needs and financial situations evolve.